Getting to Why

According to author and business consultant Simon Sinek great organizations do what they do well. They are also very clear about how they do what they do. But perhaps more important than that, they know precisely why they do what they do. Indeed, that’s precisely what it is that makes them great, he says. “Only a handful of customers will be inspired by what you do or how you do it. But why you do it is a whole other story. People don’t buy what you do, they buy why you do it.”